SMS program description, opt-in and opt-out details, message frequency, costs, and contact information for Review La La text messages.

Messaging Terms (SMS)

Effective date: May 6, 2026

These Messaging Terms describe the SMS program operated by Review La La (a service of Marshland Software, LLC) on behalf of the businesses that use our platform ("Customers"). They supplement, and should be read together with, our Terms of Service and Privacy Policy.

1. Program description

Review La La is software small businesses use to request feedback from their customers. When a Customer turns SMS on, we send review-request and follow-up text messages to that Customer's End Customers, on the Customer's behalf, through a registered SMS provider (currently Twilio). Each Customer is responsible for collecting prior express consent from their End Customers before any SMS goes out.

2. Sample messages

Sample messages a Customer might send through the Service:

  • Opt-in confirmation (first message after enrollment): "You are now opted in to review-request texts from {Business}, sent through Review La La. Freq: 1–5 msgs/transaction. Msg & data rates may apply. Reply STOP to cancel, HELP for help."
  • "Hi {Name}, thanks for visiting {Business}. How would you rate your experience 1–5? Reply with a number. Reply STOP to opt out, HELP for help. Msg & data rates may apply."
  • "Glad you enjoyed your visit to {Business}. Mind sharing a quick public review? {link} Reply STOP to opt out."
  • "Thanks for the feedback — we've passed it on to the {Business} team. Reply STOP to opt out."

3. How End Customers opt in

Opt-in happens between the End Customer and the business directly, not on this website. A Customer typically collects a phone number on an intake form, a booking flow, a point-of-sale screen, or a paper form, and shows clear consent language at that moment. At a minimum, the disclosure must identify the business as the sender, describe the message types, state the message frequency, state that message and data rates may apply, give STOP and HELP instructions, and link to a privacy policy and these Messaging Terms. The disclosure most Customers display reads:

"By providing your phone number, you agree to receive review-request and follow-up text messages from {Business Name} via Review La La. Message frequency: 1–5 messages per transaction. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. See {Business Name}'s Privacy Policy and our Messaging Terms."

Consent is never a condition of purchase or service, is never pre-checked, and is specific to the business that collected it — it is not transferred, shared, sold, or rented to affiliates, parent companies, or third parties for their own messaging. Phone numbers must be collected directly from the End Customer; purchased, rented, or scraped lists are not permitted.

Each Customer keeps a record of every consent it collects — including the opt-in language shown, the date and time, the source (form, POS, paper, etc.), and any IP address or equivalent identifier — for at least four (4) years after the last message sent to that End Customer, and produces those records to Review La La, Twilio, or a carrier within five business days of request.

4. Message frequency

Message frequency varies with the Customer's review-request schedule and how often an End Customer transacts with that business. A typical End Customer receives one to five messages per transaction — an initial review request and up to four follow-ups depending on engagement and follow-up settings. Customers can shorten or disable follow-ups in the platform.

5. Cost

Message and data rates may apply. Review La La does not charge End Customers for messages. Any carrier charges for SMS or data are between the End Customer and their wireless carrier.

6. Opt out — STOP

End Customers can opt out at any time by replying STOP to any message. We also honor STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. After an opt-out, the End Customer receives a final confirmation and stops getting SMS from that Customer's program through Review La La unless they opt in again. Opt-out is automatic.

7. Help — HELP

End Customers can reply HELP to any message and get a response that names the business that texted them, links these Messaging Terms, and provides a contact email. They can also email support@reviewlala.com.

8. Supported carriers and delivery

The Service supports messaging across major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages. Delivery may be affected by network conditions, device settings, or carrier filtering.

9. Prohibited content and link practices

Customers may not use the SMS portion of the Service for content prohibited by carrier policy or law. That includes unauthorized financial-services solicitation; gambling content where prohibited; cannabis, CBD, kratom, or controlled-substance content; firearms, ammunition, or explosives sales; "SHAFT" content (Sex, Hate, Alcohol, Firearms, Tobacco) where carrier policy prohibits it; third-party debt collection in violation of applicable law; phishing or fraudulent content; and anything that violates the CTIA Messaging Principles & Best Practices or the Twilio Acceptable Use Policy.

No public URL shorteners. Public/shared URL shorteners such as bit.ly, tinyurl, t.co, or goo.gl are blocked by carriers and are not permitted in messages sent through the Service. Use direct links or the branded short links provided by the platform.

9a. Validation and audit

Review La La registers Customer brands and campaigns through The Campaign Registry where required, reviews Customer-supplied opt-in language and sample messages, and monitors complaint and opt-out rates. We may request consent records, opt-in screenshots, or live opt-in flow walkthroughs at any time, and we may suspend or terminate accounts that cannot produce consent records or that we reasonably believe are sending non-compliant traffic. See Section 5 of our Terms of Service for the full list of Customer obligations and our audit rights.

10. Privacy

Mobile phone numbers, SMS opt-in data, and consent records are not shared with third parties or affiliates for marketing or promotional purposes. The SMS and phone-number information section of our Privacy Policy has the full detail.

11. Changes

We update these Messaging Terms from time to time. The "Effective date" above shows when they were last revised, and material changes are communicated where applicable law requires it.

12. Contact