Terms of Service

Effective date: May 6, 2026

These Terms of Service ("Terms") govern your access to and use of Review La La’s website, applications, and services (collectively, the "Service"). By accessing or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Definitions

"Customer" means a business or individual that creates an account to use the Service.
"End Customer" means a Customer’s customer (for example, the recipient of a review request).
"Customer Content" means data, information, text, messages, files, and other content submitted to the Service by or on behalf of a Customer, including End Customer information.
"Output" means content generated by the Service at a Customer’s request (for example, AI-drafted feedback or review text).
"We" means Marshland Software, LLC (doing business as Review La La), and "you" means the user of the Service.

2. Eligibility and Account Registration

You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Service. If you create an account, you must provide accurate information and keep it updated. You are responsible for maintaining the confidentiality of your credentials and for all activities that occur under your account.

3. The Service

Review La La provides tools that help Customers request feedback, send review requests via email and/or SMS, and generate draft content to make leaving reviews easier. We may add, remove, or modify features at any time. Some features may be subject to additional terms, usage limits, or fees.

4. Subscriptions, Trials, Billing, and Taxes

If you purchase a subscription, you agree to pay the fees displayed at the time of purchase. Subscription fees are generally charged in advance and renew automatically unless canceled in accordance with your plan.

Trials: If we offer a free trial, it may automatically convert to a paid plan unless you cancel before the trial ends.
Payment processing: Payments may be processed by a third-party payment processor. We do not store full payment card numbers.
Taxes: Taxes may apply and are your responsibility unless otherwise required by law.
No refunds: Fees are non-refundable except where required by law or expressly stated in writing by us.

5. Customer Responsibilities and Acceptable Use

5.1 Your responsibilities

You are responsible for: (a) your use of the Service; (b) all Customer Content you submit or send through the Service; and (c) compliance with all applicable laws and regulations, including those relating to privacy, marketing, and communications.

5.2 SMS messaging program (overview)

Program name: Review La La. Program description: Review La La sends review-request and follow-up SMS messages to End Customers on behalf of Customers (businesses) who use the platform. Messages may include feedback prompts, rating requests, and review invitation links. SMS is sent through a registered messaging provider (currently Twilio) over A2P 10DLC infrastructure.

Message frequency varies by Customer and transaction volume. End Customers typically receive 1–3 messages per transaction. Message and data rates may apply.

Opt-out: End Customers can reply STOP at any time to cancel messages from that Customer's program. We also honor STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Help: End Customers can reply HELP for assistance, or contact us at support@reviewlala.com.

The platform handles opt-out keywords and HELP responses automatically. Consent and opt-out activity is logged. Our Messaging Terms have the full program description, sample messages, and End Customer-facing details.

5.3 Customer obligations for SMS and email outreach

Because Review La La is the messaging platform and Customers are the senders, Customers — not Review La La — are responsible for collecting valid consent from End Customers and for the content of the messages they send. If you use the Service to send SMS or email (including review requests), you represent, warrant, and agree to all of the following:

Prior express consent. Before any message is sent to an End Customer, you have obtained that End Customer's prior express consent (or, where applicable, prior express written consent) to receive review-request and follow-up SMS or email from your business, sent through Review La La. Consent must be unambiguous, opt-in (not pre-checked), and freely given.
Consent is not a condition of purchase or service. You will not condition the sale of any good or service on the End Customer's agreement to receive marketing messages.
Required opt-in disclosure to End Customers. At the point of opt-in, you will clearly and conspicuously present a disclosure that includes, at minimum: (a) the name of your business as the sender; (b) a description of the message types (for example, "review-request and follow-up texts"); (c) the message frequency (for example, "1–3 messages per transaction"); (d) the statement "Message and data rates may apply"; (e) clear opt-out instructions (Reply STOP to cancel); (f) help instructions (Reply HELP for help); and (g) links to your privacy policy and to these Terms or our Messaging Terms. The sample disclosure provided in our Messaging Terms meets these requirements when populated with your business information.
Attestation and proof of disclosure. By enabling, configuring, or sending SMS through the Service, you attest that you display the opt-in disclosure set out in our Messaging Terms — or substantively equivalent language meeting every element listed above — at every channel through which you collect End Customer phone numbers (intake forms, POS screens, booking flows, paper forms, in-store signage, websites, etc.). On request from Review La La, Twilio, The Campaign Registry, or a wireless carrier, you will produce evidence of the disclosure shown at the moment of opt-in — including screenshots of digital forms, photographs or scans of paper forms or in-store signage, live walkthroughs of the opt-in flow, and the consent records described above — within five (5) business days. Failure to attest to this disclosure, refusal to produce requested evidence, or production of evidence that does not match the attestation may result in immediate suspension or termination of your access to the Service, in whole or in part, without refund of any prepaid fees.
Consent is brand-specific and non-transferable. Consent collected under your business may be used only to send messages from your business through Review La La. You will not transfer, share, sell, rent, or otherwise make consent or End Customer phone numbers available to any affiliate, parent company, subsidiary, or third party for their own messaging programs. You will not import, upload, or message phone numbers obtained from purchased, rented, scraped, or third-party lists.
Record-keeping. You will maintain complete records of each End Customer's consent — including the opt-in language shown, the date and time of opt-in, the source (intake form, POS screen, paper form, etc.), and the IP address or equivalent identifier where applicable — for at least four (4) years after the date of last message sent to that End Customer, consistent with TCPA statute-of-limitations guidance. You will produce these records to us, to Twilio, or to a carrier within five (5) business days of a written request.
Honoring opt-outs. You will honor opt-out requests immediately and, in any event, within the period required by applicable law. You will not attempt to circumvent the platform's automatic STOP-keyword handling, and you will not re-message an End Customer who has opted out unless that End Customer affirmatively opts in again.
10DLC registration and accuracy. If we register a brand or campaign with The Campaign Registry (TCR), Twilio, or a carrier on your behalf, you will provide accurate, current, and complete information (legal entity name, EIN, address, website, use case, sample messages, opt-in flow, etc.) and you authorize us to submit that information to TCR, Twilio, and downstream carriers for vetting. Misrepresentations on a brand or campaign registration are a material breach of these Terms.
No public URL shorteners. You will not use public/shared URL shorteners (such as bit.ly, tinyurl, t.co, or goo.gl) inside SMS sent through the Service. Use direct links or branded short links provided by the Service.
Email compliance. For email outreach, you will include a functioning unsubscribe mechanism and a valid postal address, and you will honor unsubscribe requests within ten (10) business days, in accordance with CAN-SPAM and similar laws.
Compliance with applicable laws and carrier rules. You will comply with all applicable marketing and messaging laws and carrier/network rules, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, state mini-TCPA statutes (for example, the Florida Telephone Solicitation Act and the Washington CEMA), the CTIA Messaging Principles & Best Practices, the Twilio Acceptable Use Policy and Messaging Policy, A2P 10DLC requirements, and equivalent laws in other jurisdictions (for example, CASL in Canada and GDPR/PECR in the EU/UK).
Prohibited content. You will not use the Service for unlawful, deceptive, harassing, or abusive messaging, or for any content prohibited by carrier policy or these Terms — including unauthorized financial-services content, gambling content where prohibited, cannabis/CBD/kratom or controlled-substance content, firearms or ammunition sales, third-party debt collection in violation of applicable law, phishing or fraud, and "SHAFT" (Sex, Hate, Alcohol, Firearms, Tobacco) content where carrier policy prohibits it.

5.4 Our validation and audit rights

Review La La takes commercially reasonable steps to validate Customer messaging practices, including: registering Customer brands and campaigns through The Campaign Registry where required; reviewing Customer-supplied opt-in language and sample messages; monitoring opt-out rates, complaint rates, and carrier feedback; and operating automatic STOP/HELP handling on the platform. Customers remain solely responsible for the lawfulness of their own messaging.

In addition to any other rights we have under these Terms, we may, at any time and without prior notice:

Request that you produce evidence of consent for any End Customer phone number or email address, including screenshots of your opt-in form, the consent language displayed, and the consent timestamp;
Inspect the opt-in flows, intake forms, point-of-sale screens, or other channels through which you collect End Customer contact information;
Reject, throttle, hold, or refuse to deliver any message or campaign that we reasonably believe is non-compliant, including messages that lack required disclosures or that target numbers without documented consent;
Suspend or terminate your access to the Service — in whole or in part, immediately and without refund — if we reasonably believe you are violating these Terms, the Twilio Acceptable Use Policy or Messaging Policy, carrier rules, or applicable law, or if you fail to produce consent records on request; and
Disclose information about you, your account, your messaging traffic, and your End Customer consent records to Twilio, The Campaign Registry, wireless carriers, regulators, or law enforcement as part of a compliance review, complaint investigation, audit, or legal process.

You will reasonably cooperate with any such request or investigation. Our exercise (or non-exercise) of these rights does not shift responsibility for compliance to Review La La and does not waive any of your obligations or our remedies under these Terms.

5.5 Prohibited activities

You agree not to (and not to allow others to):

Use the Service to send spam, unsolicited messages, or content that is deceptive, harassing, hateful, or illegal.
Upload or transmit malware or attempt to disrupt or compromise the Service.
Attempt to access or use the Service in an unauthorized way, including probing, scanning, or testing vulnerabilities.
Reverse engineer, decompile, or attempt to extract source code (except to the extent permitted by law).
Use the Service to infringe intellectual property rights or violate privacy or publicity rights.
Use the Service to create or submit fake reviews, impersonate others, or misrepresent your identity.
Resell, sublicense, or make the Service available to third parties except as expressly permitted by these Terms.

6. Customer Content, Output, and AI Features

6.1 Customer Content

You retain ownership of Customer Content. You grant us a limited, non-exclusive, worldwide license to host, reproduce, transmit, and display Customer Content only to provide, maintain, and improve the Service.

6.2 Output and review authenticity

Output is generated based on inputs and may be inaccurate or inappropriate. You are responsible for reviewing, editing, and verifying Output before using it. You agree not to use the Service to generate or encourage false, misleading, or inauthentic reviews.

6.3 Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant us the right to use them without restriction or compensation.

7. Third-Party Services and Integrations

The Service may integrate with or rely on third-party services (for example: messaging providers, analytics, payment processors, or CRMs). Your use of third-party services is governed by their terms and policies. We are not responsible for third-party services and may suspend or disable integrations at any time.

8. Privacy

Our Privacy Policy explains how we collect and use personal information. By using the Service, you agree to our Privacy Policy.

9. Intellectual Property

The Service, including software, design, logos, and other content provided by us, is owned by Review La La or its licensors and is protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Service for your internal business purposes.

10. Confidentiality

Each party may receive the other’s non-public information that is designated confidential or that reasonably should be understood as confidential. You agree not to disclose our confidential information without our permission. Confidential information does not include information that is: (a) public through no fault of the receiving party; (b) independently developed; or (c) lawfully received from a third party.

11. Suspension and Termination

You may stop using the Service at any time. We may suspend or terminate your access to the Service if we believe you have violated these Terms, if required by law, or to protect the Service and other users. Upon termination, your right to use the Service will stop.

12. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL REVIEW LA LA BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF (OR INABILITY TO USE) THE SERVICE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNTS PAID BY YOU TO REVIEW LA LA FOR THE SERVICE IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM (OR $100 IF YOU HAVE NOT PAID ANY AMOUNTS).

14. Indemnification

You agree to indemnify and hold harmless Review La La and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Service; (b) Customer Content; (c) your communications to End Customers; or (d) your violation of these Terms or applicable law.

15. Governing Law; Dispute Resolution

These Terms are governed by the laws of the State of Arizona, without regard to conflict of laws principles.

Venue: Any dispute arising out of or related to these Terms or the Service will be brought exclusively in the state or federal courts located in Maricopa County, Arizona, and you consent to personal jurisdiction and venue in those courts.

16. Changes to the Terms

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to provide notice (for example: by posting an update on this page or within the Service). The “Effective date” above indicates when these Terms were last updated.

17. Miscellaneous

Entire agreement: These Terms, along with any referenced policies, form the entire agreement between you and us regarding the Service.
Severability: If any provision is found unenforceable, the remaining provisions will remain in effect.
Waiver: Failure to enforce a provision is not a waiver.
Assignment: You may not assign these Terms without our consent; we may assign these Terms as part of a merger, acquisition, or sale of assets.

18. Contact

Questions about these Terms can be sent to:

Email: legal@reviewlala.com
Entity: Marshland Software, LLC (doing business as Review La La)